Financial Services Institute (FSI)
Tagline: Voice of independent broker-dealers and independent financial advisors
FSI is the only advocacy organization working on behalf of the independent broker-dealer and independent financial advisor. FSI's logomark of the flying flag signifies their core mission of “advocacy.” The use of two colors throughout FSI's communications materials signifies a cost consciousness that is appropriate for a non-profit organization, yet it provides a compelling, attractive identity.
Please see the promotion, brochures and website sections for additional FSI portfolio samples.
OsteoLign
OsteoLign is a start-up company that is developing a novel means of treating mid-shaft long bone fractures
OsteoLign (now doing business as NovaLign) is one of the early-stage technology ventures being developed by The Innovation Factory in Duluth, Georgia. This new venture needed a compelling and professional identity that clearly illustrates its use of advanced medical technology.
Capital Investment Advisors, Inc. (CIA)
Tagline: Fee-only investment management
CIA needed a strong, professional identity and marketing materials that would highlight the company’s long and successful history. Prior to developing CIA’s new identity, the company relied on a high-profile, radio personality partner for its marketing. With new materials and a new approach, prospective clients are now being educated on the company's services and strategy before the relationship begins.
Alethean Inc.
Wealth Management Solutions
New company Alethean offers wealth management solutions to select CPA firms. During the identity development phase, we quickly noticed that we — and a few Alethean employees — were mispronouncing the name. Knowing that this would be a great hindrance in establishing company recognition in the financial industry, we proposed a “verbal” logotype — hence, the pronunciation text underneath the name. We felt this would be the most successful solution and so did the client.
Please see the website section for additional Alethean portfolio samples.
Karen’s Decorative Fabrics
Karen’s is a retail store in Alpharetta, Georgia, that sells designer fabrics and re-upholstery services
Karen Magill founded the store in 1987 and was one of Pat Jenkins Inc’s early clients. Karen understood the value that a strong company logomark could contribute to the success of a business. The distinctive, simple solution works wonderfully in all applications of the store's identity—from exterior signage to the tags hanging from the fabric bolts.
The Moorings Group
Tagline: Custom fixed income portfolio management
This company's founders wanted a name and identity that reflected their experience and strength in creating custom fixed income portfolios. Our job was to strengthen the concept without misleading the audience into thinking the company was in marine services. Working closely with one of the partners, who had experience in boating, we developed a graphic replication of a mooring “hitch knot” for their logomark. It was quite a twist of accomplishment.
Please see the website section for the Moorings Group's website.
Hall Center for Dental Care
Tagline: Put comfort, pride & confidence in your life
A public relations agency approached us to brand a well-known and well-respected general dentist and implantologist. The agency named his practice and we created a logomark that was a refreshing departure from the iconic “smile” used in the dental profession.
Please see the website section for the Hall Center website.
Capstone Financial Partners (CFP)
Capstone Financial Partners is a full-service financial services firm
CFP is a general agency of MassMutual Life Insurance Company. When the company decided to change its name, we worked with the managing partners to create a logomark that would symbolize their new direction. The company had just finished updating its offices to a more contemporary look and feel. The logomark reflects the new culture by using a simple letterform configuration, along with a contemporary color palette.
Words* / *June Meadows Gallup
Tagline: Professional writing services
June Gallup’s clients include Fortune 500 corporations, real estate companies, retail outlets and even a new-age spiritual healer. She wanted her identity to show her passion for the written word, as well as her creative flair.