Creating synergism among 3 geographically separate broker-dealers
Client:
Concept:
Design:
AIG Advisor Group
Shelley A. Lee, Ashworth-Lee Communications
Pat Jenkins Inc.
When AIG Advisor Group announced in September 2007 that it was restructuring the organization the marketing and communications VP created a strategy to announce this news to the home office employees and the independent financial advisors across the three firms. To create enthusiasm and provide detailed information, the theme “Stronger as a Group” was created and a campaign developed. The campaign included: e-mail teasers with an Adobe Flash movie, a micro-website, a home office employee computer screensaver and a unique desktop item. The campaign was in the implementation process when economic and financial events changed the company’s direction.
Making members feel “exclusive”
Client:
Content:
Design:
Financial Services Institute, Inc.
Shelley A. Lee,
Ashworth-Lee Communications
Pat Jenkins Inc.
To retain members of this financial services advocacy organization, a strategy was created to identify, to internal and external audiences, members-only programs and services. The “Mpower” icon is incorporated in all membership materials—print and electronic. Since the organization's website is used as both a recruitment and a member retention tool, the use of the icon helps members access the information that is exclusively for them.
Encouraging employees to use wellness programs by providing creative approaches and cash incentives
Client:
Concept:
Design:
Online programs:
IBM Integrated Health Services
IBM Team
Pat Jenkins Inc.
Third-party web developers
Each year, IBM employees have the opportunity to earn cash rebates by participating in web-based health and wellness programs. The programs include preventive care, physical activity and nutrition, children’s health, smoking cessation and personal vitality. Strategic use of technology and creative promotional approaches—to deliver and communicate—are key in impacting IBM’s increasingly dispersed employee population.
Creating the Wellness for Life website to serve as a central portal for employees to learn about and access all wellness offerings
Client:
Concept:
Design:
Online programs:
IBM Integrated Health Services
IBM Team
Pat Jenkins Inc.
Third-party web developers
A Wellness for Life website was developed to help employees navigate wellness services, provide specific direction for action, enhance consistency in program delivery and communicate health promotion messages. The landing page offers employees ways to identify their personal wellness profile, discover wellness tools and resources, and access the rebate programs. In addition to using the company’s internal employee intranet to promote the site, various print materials were produced for distribution at on-site employee health screenings.